Y o u G o t t a L o v e F r o n t E n d



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Our Story

The first international conference of its kind to be held in Israel, will take place in Tel Aviv from June 8th through June 9th, 2015. To kick off the inaugural edition of this annual conference, the world’s top leaders in the field of front-end development will be among the featured guest speakers.

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The two-day conference will bring together the best of the best in front-end development from across the globe as well as from across Israel. For the first time, all of Israel’s front-end developers, who are among the brightest, most tech-savvy this Start-Up Nation has to offer, will all be in the same place at the same time. This conference – and its future editions – is a great way for the international community and its leaders to get to know Israel’s rising front-end development community and vice versa.

You Gotta Love Frontend will also provide a fun, energized atmosphere in which the field’s freshest minds can share their experiences, creative ideas and latest technologies – over pints of beer. With conference participation expected to reach 700 attendees, like-minded developers will find an enriching opportunity to interact with each other, learn from one another and establish a professional network of communication.

Created by Israel’s top front-end developers specifically for front-end developers, You Gotta Love Frontend, and its jam-packed schedule of high-quality content, promises to be the industry’s most worthwhile and value-adding conference to attend (and did we mention there’ll be beer?)

Code of Conduct TL;DR - Be excellent to each other.
For further reading click here.



Meet Our Speakers


Our Amazing Talks

We publish talk agendas as we're done perfecting them with our speakers.
Keep visiting this list, every published talk will be added down here.
We put so much effort into each of these talks, and there's so much more to come!

Douglas Crockford Upgrading the Web

The web was originally imagined to be a simple distributed document retrieval system. It is now being used for applications that go far beyond the system's original capabilities and intentions. We have found ways to make it work, but they are difficult and far too fragile.
Many times companies have offered to replace the web with superior proprietary systems, but we rejected them. We have been adding features to the web, but this does little to correct the deep underlying deficiencies, increasing instead of reducing its complexity.
This talk suggests a way forward, taking inspiration from our successful transition from NTSC to HDTV. There is a way forward to a web that is safer, easier, and as good as we desire.

Lea Verou The missing slice

Think of the humble pie chart. Simple and ubiquitous, yet surprisingly difficult to create with Web technologies in a flexible, maintainable way. Faced with this simple goal, Lea will take you on a colorful interactive journey through several aspects of CSS and SVG and will sweep you off your feet with clever ways to use them. At the end, you will have your pie and animate it too, but do not be fooled: the real takeaway of this talk has little to do with pie charts and a lot to do with problem solving via the tools the Open Web Platform offers us today.

Martin Kleppe The Aleph

The JavaScript world has seen stunning demos in 1024 bytes, crazy hacks in 140 characters and esoteric sequences of only 6 different symbols. This talk will push the limits even further and reveal, how to write invisible code and singularities: Hidden programs that will generate new worlds out of a single character.

Alexander Kotliarskyi React Native: Under the Hood

React Native is a new open source framework by Facebook that enables software engineers to build world-class application experiences on native platforms using a consistent developer experience based on JavaScript and React. In this talk we'll do a deep dive into technical details about how React Native works. We'll talk about asynchronous bridge that serves as communication channel between JavaScript and platform code and how React fits into this model.

Serge Krul Leading a Front End Development Team

Whether you’re the head of a flock or its whipping tail - chances you were a part of a team at some point in your career. Which qualities have made your experience any better or worse? What to expect from the leader? How to make it tick and pave the road to communal and personal prosperity in a world of constant change? What’s love got to do, got to do with it?

Gil Tayar Old Gods & New: A Vision of Backend & Frontend

What would happen if we gave front-end developers the task of building a backend server that caters to their needs? What would it do? What capabilities would it have? How would it be different from the current backend servers, built by backend developers? I explore the possibilities and try to envision a future where the front-end developers are in charge of the servers that serve their own front-end code.

Alex Wolkov Coding Your Company Culture

There are aspects of your workplace's culture that are out of your control (salaries, benefits, office location). However, there are also some things you can start doing today to influence and enhance your company culture. Alex will showcase how to use your coding skills to improve company culture, with a variety of fun and creative examples.

Benjamin Gruenbaum io.js and the future of server side JavaScript

io.js is a drop-in replacement for node.js and is compatible with nearly all the modules in npm. io.js is a community driven open source project. It was started by the primary contributors to node.js but in the first few months attracted more active developers than the node.js project has had in its entire history. In this talk we'll explore the new features of io.js through how they were contributed by the community. We'll go through my actual contribution process (from issue to specification to pull request to landing) of a feature and explore the new and upcoming features of backend and frontend JavaScript through open source contribution and show how to can get involved and why one should be involved.

Yelena Jetpyspayeva & Vladimir Grinenko BEM - Building 'em modular

Every web developer, designer or manager who supports huge project or tries to reuse some parts of HTML + CSS anywhere else sooner or later will face with the same issues and most likely come to the idea of componentized web. It's rather popular now and was even described as a W3C standard Web Components. But how exactly new are the new ideas and how useful is its realization? In the frontend world since Internet Explorer 5.5 a lot of developers know and use BEM methodology that was created to solve exactly the same problems. During years of use it formed its own huge ecosystem that includes technologies, tools, libraries and active community. It is built and developed by developers within Yandex and outside that use it everywhere both in small such as promo page for a cat and high loaded projects such as Yandex services and Mail.ru. They are well aware of the problems that developers face.

Phil Nash The web is getting pushy

The battle between native and web rages on. The browsers are fighting hard to tear down the benefits that native developers have relied on since the inception of mobile platforms. Geolocation, sorted. Accelerometer, done. Performance, we'll come back to that. But one of the greatest draws for native developers has been push notifications, for the web, email alerts just don't cut it. But now, new in browsers for 2015, is the Service Worker. Born out of the struggle to make the Appcache work for offline capable sites it has also brought the advent of push notifications to the web. Through building up an example application live we will see how to implement the Service Worker to not only serve up an app when we're offline but enhance the online experience with push notifications. The battle may continue, but the web is definitely pushing back.

Matthieu Mayran Nothing else matters: Easy backend for frontend developers

Do you always need to find a backend developer for every project that you have in mind? Lucky to be able to develop on both sides, but mostly interested in spending time doing the frontend? Need to seamlessly synchronize data in real time across various devices? Confused on how several frontends can easily connect to one unique scalable API? This talk will show you how Firebase and Google Cloud Platform can help you simply achieve all that.

Eran Zinman BOOM Performance - the required ingredient for any successful web product

Client performance is what shapes your product and determines the satisfaction of your users. Users don't expect things to happen fast, they expect things to happen immediately. In the presentation we will cover some real-life examples of how to greatly improve performance in web products and share a lot of tricks and cool stuff we've learned along the way.

Or Hiltch Binary Data Adventures in Browser JavaScript

Recently browsers have been introduced with interesting tools for work with binary stream of data. Technologies like XHR2 and File API allow us to fetch binary blobs from urls and the file system, and from there, a whole new world is opened before us: we can use Media Source Extensions to implement live streaming audio/video protocols like DASH and HLS, WebRTC to transmit data P2P bittorrent style, WebGL to draw shapes from arrays of binary position data, and more. Furthermore, using technologies like asm.js and tools like Emscripten to transpile C++ code to JavaScript, we can do amazing things with all of the above, and achieve superior performance. In this talk we'll explore some of these techniques, and learn about how we are solving interesting problems with them.

Igal Steklov Landing your dream job as a FED

Nowadays the demand for Frontend developers is higher than ever. Plenty of offers and interesting positions. So getting hired as a FED should be easy, right? The answer is that this is depending on the position you’re aiming for and what you’re bringing to the table. Different companies look for different profiles. We will map the talents currently looked for by the industry, as well as explore how you should navigate your career in order to become the go-to-guy (or gal) at your organization. By the end of the talk, you will know how to choose the right path in order to make yourself attractive in the job-dating world, so that head-hunters will be targeting you.

Shay Chen Creepy frontend mistakes

Front-end developers often leave loose ends, which allows malicious entities to take advantage of system users, collect data, locations and more. In this talk we will cover the risk of unsecured frontend applications, the potential vulnerabilities, we’ll go through a demo and recommend best practices everyone should implement.

Efim Dimenstein & Itai Chejanovsky Bringing it all together

There are hundreds of different technologies and libraries, but how do we put all of them together to build a complex, multi team, enterprise grade web application? In this talk we will share the "recipe" for building such a product from design, architecture and tools. We will also share tips and lessons we have learned while building such a product.


What’s When

YGLF is a 2-day event. Days start at 8:30am with breakfast and a friendly gathering. Talk sessions last 30 minutes, except the longer keynotes and a few other surprises along the day :)

Of course, a wealthy lunch, refreshing coffee breaks and quality beers are served throughout the day to make it extra fun!


Getting Here

For the first year of YGLF, we chose to make the Cameri Theater our home. It has a really beautiful lobby, a sunny balcony, and a cool theatre hall to host our lectures. It’s also bang in the middle of Tel Aviv, and accessible by public transportation.

The Cameri Theatre of Tel Aviv Sderot Sha'ul HaMelech 19, Tel Aviv-Yafo, Israel


Our Awesome Partners




Meet The Team

This is our small group of dedicated people, working hard around the clock to make the most awesome conference ever.

Need help? here's how to contact us.

Questions about You Gotta Love Frontend? Feel free to drop us an email. We’re more than happy to help.
During YGLF, you can find a member of the team at the registration desk at all times. Please come and talk to us if you need assistance.